Give more value than you ever expect in payment

The title of this blog  is a statement that we hear from time to time, but is rarely seen in business.  What does this even mean?  What kind of value can I offer?  How do I measure the value?  All kinds of questions can run through one's head.

The essence of this message first starts with freely giving to your clients and those that you come in contact with, without expectation of return.  I've witnessed this first hand in relationships.  So often the approach is I'll meet you halfway.  Let's make sure this is win/win.  In theory this sounds good, but it doesn't always work out that way.  It's a nice way of saying, I'll give and then you are expected to give back; and if you don't give back then I'll stop giving.  The fundamental principle here is that you give freely to those that need you.  Here are things that you can give to add value:

• Kindness
• a helping hand
• an idea
• encouragement
• a smile
• great customer service
• a compliment
• a speedy response
• actively listen.

I think you get the idea.  These are all great things that everyone of us possess that we can give to our prospects, clients and random people that we cross paths with.

Now, when it comes to your service or product, make sure you package the above things into the offering of your already great service/product.  There are many people who can deliver the same quality that you can, but rarely do they add the extra touch.  This is what creates a great company.

I'm going to spend time over the next several blogs, but I want to challenge you to think about how you can increase the value of what you give to your clients.  Ask yourself if the culture of company is centered around giving and adding value at every opportunity.  And, if you aren't how can we get there.

Until next time,

Jesus Balderas

"The Coach"