Take Action Today

The greatest key to success is ACTION. We can have goals, dreams, and motivation; but it is all for naught without action. Are you taking the right action to achieve your goal? Here are some activities I encourage every business owner to take:

• Set your daily plan daily
• Review your goals daily
• Spend at least 1 1/2 hours a day marketing your company
• Batch your activities together
• Read 2 - 3 books about leadership, business, sales and marketing a month
• Set goals for your employees
• Practice your sales presentation regularly
• Establish a new marketing pillar each quarter of 2011

If you have any questions on this or any other business growth matter, don't hesitate to call or email me.

Committed to increasing your profits,

Jesus

P.S. Don't forget that if you have previously attended my Life Management Workshop that you can re-attend at no cost to you. And, if you haven't attended, I'd encourage you to book your seat for my February 10th workshop, check it out.

Two Keys To Having The Life You Deserve

There are many keys to success in life, but I have found two which embody all keys. The first is that each of us must learn to love oneself. We have all heard the following - "Don't blow your own trumpet...Don't pat yourself on the back...and so on."

Humility is very important, but what is humility? to me humility is to confidently acknowledge one's being. We also must recognize that we are very special and blessed with unique talents. We have the power to think and create. This is an amazing gift. We are God's greatest creation so if we cannot love oneself then what can we love. Also, if one doesn't love oneself, then why should someone else. And, when you love yourself, you will then know how to love someone else completely and without conditions. So. pat yourself on the back. Remind yourself that you are very special.

The second key is to know your purpose. Without this, then one would live their entire life on accident. Because if you do not know which path you want to follow, then how is one ever going to get on it.

One's life purpose needs four things:

1. Passion - Our purpose in life should be one which drives us from bed in the morning with joy and happiness. One which will give us joy to face each and every day. You will know you are in your Passion when you are juiced going to be and you hop out of bed.

2. What you want to give - In life we must always give before we can receive. It is said if you want great wealth, then you must help enough others gain wealth (this applies to everything).

3. What you want to receive - You need to know what you want. If you are only giving then you are a martyr. So, what do you want: happiness, wealth, freedom, good health, love, strong family, etc.

4. Massive action - It won't happen by itself, we need to do it. It all starts with a thought, but it doesn't happen by a thought alone. We need to act and do whatever is necessary to achieve and live our purpose.

This area of achievement and success is something I have studied for twenty years, and it is amazing how the little things can make such a difference. Also the one thing I have learned is that the science of success is something that one will study for a life time. It is essential to always read or listen to books on this subject because you will learn something every time you do.

BBI has a great course on Goal Achievement and Time Management called Life Management Systems, and I encourage you to get it. For more details go here.

Until next time,

Jesus Balderas

Entitlement vs Discipline

This subject is something that I find keeps coming up in different forums constantly. Yesterday, I heard a great sermon from my pastor on what God thinks about hard work and discipline. As a business coach, I work with businesses of all kinds and have done so for almost 17 years now. Over the years, I have noticed that so many employees have an attitude of entitlement. I have seen people believe it is their right to have a smoke break, check personal emails, read the paper, take extra time at lunch, etc. You know the drill especially if you own a business. I see it in children as well, and this is scary.

It is almost an attitude of - what are you going to do for me, and then I will let you know what I will do for you.

This is the complete opposite attitude of success. In life and business, we are given the charge to give it our all. Be disciplined, work hard, and make your own LUCK (Labor Under Correct Knowledge). We can find it in the principle of Give and You will Receive.

I find a key in life is to give it your all in every situation. Don't hold back until you see what the other party is going to do. Often times, I find when you do give it your all, the other party joins in and gives it their all. How cool is that? The alternative is that both parties hold back a little just to see.

So, my final thoughts to success is this.

1. Lose the attitude of entitlement if you have it. And, if you don't, keep it that way.

2. Research every opportunity that comes your way, but once you know it is a good deal jump in with both feet and keep giving it your all.

3. Be disciplined every day.

4. Re-focus on your goals as often as you need to so that your actions keep pace and on target for your goals.

5. Embrace and love hard work because it is good for you.

6. Truly enjoy the success that comes to you.

Each and every job that comes your way deserves your all that includes your work, your hobbies, your marriage, your children and so on. I think you get the point.

I know this post is a little raw, but it hit a nerve so I just typed and posted.

If you would like to receive more information on goal setting and time management, I would encourage you to check out our Life Management Systems.

Until next time.

Thank you for all the feedback from yesterday's email on lead generation. It was great stuff, and some of you must have been looking at today's email. In the first two classes, we are going to cover lead generation strategies and how to create effective pieces that grabs the attention of your prospects so that they are begging to buy from you.

One of the emails I received about yesterday's piece on lead generation was talking about the power of attraction marketing. Attraction marketing is a very powerful component of any marketing program, but it typically is used as a lead conversion or follow-up strategy.

In other words, you will use attraction marketing once you have a lead NOT to generate leads. A very powerful tool that every business should have is a program called Send Out Cards. This amazing tool allows you to send out custom greetings cards, postcards, and brochures (3 panel cards) all from your computer in your own handwriting. Check it out here, and you can even send out a couple of cards for free.

This is only one tool of an effective attraction or follow-up strategy. I'd like to give you 17 follow-up strategies you can implement in your business today.

1. Send Birthday Letters (Send Out Cards can do this for you automatically)

2. Make Regular “How’s Things?” Calls

3. Send Out Small Bags of Candies Or Jelly Beans (You can do this through Send Out Cards as well)

4. Give Unexpected Gifts

5. Send Christmas Messages With A Difference (Send Out Cards)

6. Send Lots of “Thank You” Letters (Send Out Cards)

7. Make “Thank You” Telephone Calls

8. Give Your Customers Recognition

9. Give Your Customers Awards

10. Hold “Top Customer” Lunches

11. Let Your Customers In On How You Do Things

12. Educate Your Customers

13. Ask Your Customers For Feedback On Your Performance

14. Become A Central Information Resource

15. Get Your Staff Involved

16. Write Your Own Ideas For Nurturing Your Customers

17. Implementing The Ideas

These ideas can increase your lead conversion dramatically. In our new coaching program, Get Results and Profits NOW, we will cover lead conversion strategies in detail with you in class 4. You won't want to miss this class. I want you to have them now, and in the fourth class we will show you how to create an automated lead conversion strategy.

Here is a summary of the six classes:

Class 1 - Lead Generation Strategies

Class 2 - Creating Lead Generation Pieces

Class 3 - Word of Mouth Marketing/Referrals - Referrals, Using Testimonials, and Networking.

Class 4 - Lead Conversion Strategies

Class 5 - Identifying your most probable client/market

Class 6 - Systems and Operations Mastery

Please check out all the details of the Get Results and Profits NOW. I have made sure that this 6 week workshop will give you the tools to profit immediately even in today's economy at a very affordable price. This workshop is priced so that if you need to get better results in your business NOW, it will be impossible for you not to snatch up one of only 20 spots available.

We are limiting each class to only 10 participants so that the classes will be highly interactive. We are offering only two classes starting on September 15th. We will also record each class so you can listen to it over and over again or catch up if you had to miss one.

To your continued profits,

Jesus Balderas

The Coach

How to choose the right lead generation method for your business.

How do you decide the right lead generation method for your business? Most business owners find this to be the most challenging part of their marketing plan. Several years ago, I met a new business owner that had over $80,000 worth of advertising proposals to choose from. She was totally overwhelmed! Should she choose radio, magazine, newspaper, direct mail, billboards, the list went on?

In our new coaching program, Get Results and Profits NOW, we will cover 12 of the major lead generation methods in detail with you. Actually, this is the topic of the very first class. I will go ahead and give them to you now, and in the first class we will give you a detailed table discussing the differences and appropriate uses for each one.

1. Newspapers
2. Magazines
3. Trade, organizational directories, external newsletters
4. Telephone directories
5. Television
6. Radio
7. Internet
8. Display/Outdoor
9. Direct Mail
10. Telemarketing
11. Business conventions/trade shows
12. Press releases/Product Announcements

In week 1, I will give you the advantages and disadvantages of each one. Please check out all the details of the Get Results and Profits NOW. I have made sure that this 6 week workshop will give you the tools to profit immediately even in today's economy at a very affordable price. This workshop is priced so that if you need to get better results in your business NOW, it will be impossible for you not to snatch up one of only 20 spots available.

We are limiting each class to only 10 participants so that the classes will be highly interactive. We are offering only two classes starting on September 15th. We will also record each class so you can listen to it over and over again or catch up if you had to miss one.

To your continued profits,

Jesus Balderas

The Coach

P.S. This class will transform the way you do business.

Not getting the results you desire, this is going to help.

I'm going to take a stab in the dark and ask you what your greatest frustration is when it comes to creating wealth.

For me, it was feeling as though I was doing lots of activity to create wealth such as seminars, books, etc, etc, etc. But no results showing up in my life.

...And then someone shared with me a story. Imagine a tree, let's suppose that this tree represents a tree of life. On this tree there are fruits, in life the fruits are called our results.

So we look at our fruits (our results) and we don't like them.

There ain’t enough of them, they're too small or they don't taste good.

So what do we tend to do?

Most of us will put even more attention on the fruits (our results), but what is it that actually creates those particular fruits.

It's the seeds and the roots that create those fruits. It's what's under the ground that creates what's above the ground.

It's what is invisible that creates what is invisible.

So what does that mean?

It means that if you want to change the fruits, you'll first have to change the roots. If you want to change the visible, you must first change the invisible.

And, this is true with your business. In today’s economy, business owners want different results, but they are focusing on their results not their roots. Many keep doing the same thing that didn’t work before hoping it will change.

Why do we do that? Often times, it is because we simply don’t know another way to do it, maybe it’s out of desperation, and sometimes it is simply our routine.

Well, I want to give you a different path. I want to give you specific strategies that you can implement now to dramatically transform your business so that you can thrive in today’s economy and prosper during the recovery.

How am I going to do this? Tomorrow I am going to reveal all the details of my 6 week coaching program – Get Results and Profits Now! You definitely want to check this out because not only will it dramatically affect your bottomline, but I have made it very affordable for the select few that get to participate. There will only be 20 spots available because I am only running two groups of 10.

Check it out tomorrow. In the meantime, please accept this e-book as my gift to you – The Fundamentals of Marketing.

To your continued profits,

Jesus Balderas

The Coach

Understanding The Lifetime Value of a Client

There’s an old story of two grocers. They were sitting on a park bench. One says to the other: “You know, I’ve just gone over the figures and I divided the week’s revenues by the number of transactions and I’ve worked out the average customer is worth $72.90 to me. Have you ever worked out what a customer is worth to you Bob?”

Bob says “Sure Bill, about $75,000.”

What’s the difference? Bill was thinking in terms of one sale. Bob, on the other hand, knows about the lifetime value of a customer.

He figures it like this:

$72.90 x 52 weeks x 20 years = $75,816

What’s the lifetime value of your clients? If you don’t know, you could be missing out on thousands of dollars of opportunity.

The point is, it’s not enough to get a client in the door, sell to them and then say “Thanks for dropping by. Do come again sometime.” You have to develop a system to keep them coming back to you instead of going to your competitors. And you’re about to learn how. You’ll learn how to get them to spend more when they do, and how to encourage them to come back more often.

Did you know that there is but one formula for practice income growth? There are only three ways to grow any business:

• Increase the number of clients.
• Increase how much they spend or the profit per transaction.
• Increase how often they come back.

Here’s the equation: C x Act x F = I

Where: C = Number of clients
Act = Average client transaction
F = Frequency of transaction
I = Income

If you increase each one by a mere 10% you’ve added 33% to your income.

Add 25% to each and you’ve doubled your income. Double each of the 3 areas and you’ve increased your income by 800%! Notice the multiplying effect?

Think about how you can use this in your business.