Wednesday, September 9, 2009

Thank you for all the feedback from yesterday's email on lead generation. It was great stuff, and some of you must have been looking at today's email. In the first two classes, we are going to cover lead generation strategies and how to create effective pieces that grabs the attention of your prospects so that they are begging to buy from you.

One of the emails I received about yesterday's piece on lead generation was talking about the power of attraction marketing. Attraction marketing is a very powerful component of any marketing program, but it typically is used as a lead conversion or follow-up strategy.

In other words, you will use attraction marketing once you have a lead NOT to generate leads. A very powerful tool that every business should have is a program called Send Out Cards. This amazing tool allows you to send out custom greetings cards, postcards, and brochures (3 panel cards) all from your computer in your own handwriting. Check it out here, and you can even send out a couple of cards for free.


This is only one tool of an effective attraction or follow-up strategy. I'd like to give you 17 follow-up strategies you can implement in your business today.

1. Send Birthday Letters (Send Out Cards can do this for you automatically)

2. Make Regular “How’s Things?” Calls

3. Send Out Small Bags of Candies Or Jelly Beans (You can do this through Send Out Cards as well)

4. Give Unexpected Gifts

5. Send Christmas Messages With A Difference (Send Out Cards)

6. Send Lots of “Thank You” Letters (Send Out Cards)

7. Make “Thank You” Telephone Calls

8. Give Your Customers Recognition

9. Give Your Customers Awards

10. Hold “Top Customer” Lunches

11. Let Your Customers In On How You Do Things

12. Educate Your Customers

13. Ask Your Customers For Feedback On Your Performance

14. Become A Central Information Resource

15. Get Your Staff Involved

16. Write Your Own Ideas For Nurturing Your Customers

17. Implementing The Ideas

These ideas can increase your lead conversion dramatically. In our new coaching program, Get Results and Profits NOW, we will cover lead conversion strategies in detail with you in class 4. You won't want to miss this class. I want you to have them now, and in the fourth class we will show you how to create an automated lead conversion strategy.

Here is a summary of the six classes:

Class 1 - Lead Generation Strategies

Class 2 - Creating Lead Generation Pieces

Class 3 - Word of Mouth Marketing/Referrals - Referrals, Using Testimonials, and Networking.

Class 4 - Lead Conversion Strategies

Class 5 - Identifying your most probable client/market

Class 6 - Systems and Operations Mastery

Please check out all the details of the Get Results and Profits NOW. I have made sure that this 6 week workshop will give you the tools to profit immediately even in today's economy at a very affordable price. This workshop is priced so that if you need to get better results in your business NOW, it will be impossible for you not to snatch up one of only 20 spots available.

We are limiting each class to only 10 participants so that the classes will be highly interactive. We are offering only two classes starting on September 15th. We will also record each class so you can listen to it over and over again or catch up if you had to miss one.

To your continued profits,

Jesus Balderas

The Coach

Tuesday, September 8, 2009

How to choose the right lead generation method for your business.

How do you decide the right lead generation method for your business? Most business owners find this to be the most challenging part of their marketing plan. Several years ago, I met a new business owner that had over $80,000 worth of advertising proposals to choose from. She was totally overwhelmed! Should she choose radio, magazine, newspaper, direct mail, billboards, the list went on?
In our new coaching program, Get Results and Profits NOW, we will cover 12 of the major lead generation methods in detail with you. Actually, this is the topic of the very first class. I will go ahead and give them to you now, and in the first class we will give you a detailed table discussing the differences and appropriate uses for each one.
  1. Newspapers
  2. Magazines
  3. Trade, organizational directories, external newsletters
  4. Telephone directories
  5. Television
  6. Radio
  7. Internet
  8. Display/Outdoor
  9. Direct Mail
  10. Telemarketing
  11. Business conventions/trade shows
  12. Press releases/Product Announcements

In week 1, I will give you the advantages and disadvantages of each one. Please check out all the details of the Get Results and Profits NOW. I have made sure that this 6 week workshop will give you the tools to profit immediately even in today's economy at a very affordable price. This workshop is priced so that if you need to get better results in your business NOW, it will be impossible for you not to snatch up one of only 20 spots available.
We are limiting each class to only 10 participants so that the classes will be highly interactive. We are offering only two classes starting on September 15th. We will also record each class so you can listen to it over and over again or catch up if you had to miss one.
To your continued profits,
Jesus Balderas
The Coach
P.S. This class will transform the way you do business.

Wednesday, September 2, 2009

Not getting the results you desire, this is going to help.

I'm going to take a stab in the dark and ask you what your greatest frustration is when it comes to creating wealth.

For me, it was feeling as though I was doing lots of activity to create wealth such as seminars, books, etc, etc, etc. But no results showing up in my life.

...And then someone shared with me a story. Imagine a tree, let's suppose that this tree represents a tree of life. On this tree there are fruits, in life the fruits are called our results.

So we look at our fruits (our results) and we don't like them.

There ain’t enough of them, they're too small or they don't taste good.

So what do we tend to do?

Most of us will put even more attention on the fruits (our results), but what is it that actually creates those particular fruits.

It's the seeds and the roots that create those fruits. It's what's under the ground that creates what's above the ground.

It's what is invisible that creates what is invisible.

So what does that mean?

It means that if you want to change the fruits, you'll first have to change the roots. If you want to change the visible, you must first change the invisible.

And, this is true with your business. In today’s economy, business owners want different results, but they are focusing on their results not their roots. Many keep doing the same thing that didn’t work before hoping it will change.

Why do we do that? Often times, it is because we simply don’t know another way to do it, maybe it’s out of desperation, and sometimes it is simply our routine.

Well, I want to give you a different path. I want to give you specific strategies that you can implement now to dramatically transform your business so that you can thrive in today’s economy and prosper during the recovery.

How am I going to do this? Tomorrow I am going to reveal all the details of my 6 week coaching program – Get Results and Profits Now! You definitely want to check this out because not only will it dramatically affect your bottomline, but I have made it very affordable for the select few that get to participate. There will only be 20 spots available because I am only running two groups of 10.

Check it out tomorrow. In the meantime, please accept this e-book as my gift to you – The Fundamentals of Marketing.

To your continued profits,

Jesus Balderas

The Coach

Thursday, July 9, 2009

Understanding The Lifetime Value of a Client

There’s an old story of two grocers. They were sitting on a park bench. One says to the other: “You know, I’ve just gone over the figures and I divided the week’s revenues by the number of transactions and I’ve worked out the average customer is worth $72.90 to me. Have you ever worked out what a customer is worth to you Bob?”

Bob says “Sure Bill, about $75,000.”

What’s the difference? Bill was thinking in terms of one sale. Bob, on the other hand, knows about the lifetime value of a customer.

He figures it like this:

$72.90 x 52 weeks x 20 years = $75,816

What’s the lifetime value of your clients? If you don’t know, you could be missing out on thousands of dollars of opportunity.

The point is, it’s not enough to get a client in the door, sell to them and then say “Thanks for dropping by. Do come again sometime.” You have to develop a system to keep them coming back to you instead of going to your competitors. And you’re about to learn how. You’ll learn how to get them to spend more when they do, and how to encourage them to come back more often.

Did you know that there is but one formula for practice income growth? There are only three ways to grow any business:

• Increase the number of clients.
• Increase how much they spend or the profit per transaction.
• Increase how often they come back.

Here’s the equation: C x Act x F = I

Where: C = Number of clients
Act = Average client transaction
F = Frequency of transaction
I = Income

If you increase each one by a mere 10% you’ve added 33% to your income.

Add 25% to each and you’ve doubled your income. Double each of the 3 areas and you’ve increased your income by 800%! Notice the multiplying effect?

Think about how you can use this in your business.

Wednesday, July 1, 2009

12 Secrets To Success

I am often asked what is the difference between successful people and those that do not experience success. There are many quotes and books on this subject. Some of my favorite thoughts are:
  • Successful people are prepared to do the things that others aren't willing to do.
  • Successful people set goals.
  • Successful people focus on daily improvement (CANI - constant and never-ending improvement.)
  • Successful people have faith, and so on.
This is a huge subject, but I thought I would share with you my thoughts in the form of a list of 12 keys. Enjoy, and may you find greater success in your life.

12 Secrets To Success

  1. MWPs (Millionaires with Purpose) take risks and understand that high risk and massive education = low risk!
  2. MWPs focus on ONE thing and do it well.
  3. MWPs do not over estimate the short term or under-estimate the long term.
  4. MWPs NEVER give up, they just change tact.
  5. MWPs do the numbers then back themselves to the hilt.
  6. MWPs surround themselves with like-minded people.
  7. MWPs make decisions quickly and confidently once they have all the facts.
  8. MWPs make everything urgent.
  9. MWPs take time out to formulate their own thinking about critical issues relating to their life.
  10. MWPs say "How can I?" instead of "I can't."
  11. MWPs do whatever it takes to change their lives.
  12. MWPs always take personal responsibility and never place blame. If one person can do it then they can do it.

Live with Passion,
Jesus Balderas "The Coach"

Wednesday, June 10, 2009

Perseverance and Staying The Course

I read this today in Mac Andersen's email newsletter, and I thought it was a great message in today's challenging economic environment. Remember there is business being done, and money being made each day.

I hope you enjoy it.

Live with Passion,
Jesus Balderas

Staying the Course
By BJ Gallagher

Our journey of life is about progress,
not perfection.
It's not about doing one thing
100% better -
it's a matter of doing 100 things,
1% better each day.
Progress is evolutionary
not revolutionary,
and most days we measure our progress
in inches,
not miles.
What matters most
is showing up for your life
whether you feel like it
or not.
Ask yourself,
"What two or three little things
can I do today
that would move me forward?"
You'll be amazed
at how much distance
you can cover
by taking it in increments.
The little things add up;
the inches turn to miles;
and we string together our efforts
like so many pearls.
Before long,
look what you have -
a whole strand!
Ah... beautiful.