Once you understand your "Why," you can then choose your actions to support this. The challenge in life is that most people do not understand his/her "Why." Without this understanding, we are essentially powerless because we base our decisions on emotions, feelings and the influence of others in that moment.
This is also true in business. Why are you in business? How do you select your clients? (That is right, how do you select your clients? Too many people just accept anyone who agrees to give them money even if they are not a good fit for you.) What kind of client service do you give? How do you become EXCEPTIONAL! If you do not base your CHOICE in your WHY, then your choices are random, and far too often they are reactionary.
And, sometimes you give your WHY or purpose away to another person by letting them determine your WHY for you. This is very dangerous! I recently found myself in this situation, and I had convinced myself that I was in control. The reality was that many of my decisions were based on the emotions, whims and decisions of another person. I found myself unfulfilled, unhappy and stressed to the MAX. For months, I found myself going through the motions, feeling sorry for myself, and wondering what else life could throw at me. (This is for another discussion, but the Law of Attraction was strongly at work here.)
Luckily, I had a great friend, Christina, that reminded me that I had choice. She reminded me that I had the power to choose what I thought about, what I focused on, how long I dwelt on something, how I reacted to something and who was a part of my life. At first, she simply challenged me with questions like:
- Why do you choose to think that;
- Why did you let yourself feel that way;
- That's interesting, why did you react that way;
(Ouch...And, I was frustrated for most of one day because a client wanted her website to be EXCEPTIONAL, and she kept making adjustments to the photos on her site!) Now, go figure that, a client has listened to me about being exceptional, and I choose to get frustrated! Oops!
I doubt she even realized the impact of the conversation.
I rushed home, and started to pull out old books and notes from seminars that I had attended over the past two decades. I was like WOW!! I really have given away my power to choose. As soon as I decided to eliminate the toxic thoughts, influences and people in my life - a peace overcame me. I was able to focus on my WHY, something I had forgotten as I was rushing to put out fires and please others.
This sent me on a massive EVALUATION of my business and my life. If you can relate to this, you will definitely want to bookmark this blog and read next week's post as I share with you the specific steps I took to make a major breakthrough in my life, how I did it, and within a few short months changed the entire outlook of my business and life.
To your success,
P.S. I recently had a client who was working with a high profile business person who was causing chaos in my client's life. He treated my client as if she owed him something, and he kept dangling carats of big business. This was causing her great stress, and I shared my story and some strategies with her that I am going to share with you next week. Once she dealt with this person and situation, she was instantly relieved and her business grew almost instantly.